Despite increasingly fierce competition and the arrival of new players on the market, the Toyota Tacoma continues to win over buyers year after year. Quietly but surely, the Japanese automaker’s midsize pickup once again reached new heights in sales last year.
This success can be partly explained by the arrival of a new generation which, in addition to meeting the expectations of an increasingly demanding customer base, raises the bar in the midsize pickup segment. The new Tacoma features a bolder, more rugged design, not to mention the introduction of the i-FORCE MAX hybrid powertrain. Fortunately, the brand’s loyal customer base has responded positively to these changes, making the Tacoma more popular than ever.
Eye-Opening Numbers
Once again, Toyota posted an outstanding sales year in 2025. Several models saw significant gains in popularity, including the Tacoma, which recorded a remarkable 54.1% increase in sales—an impressive figure, especially in a market as limited as Canada.
The Tacoma was not the only model in the lineup to experience strong growth. Other vehicles such as the Grand Highlander (up 131.4%) and the hybrid Camry (up 101.5%) also stood out. The RAV4 remains the brand’s most popular passenger vehicle, with 75,573 units sold nationwide. In total, Toyota—including Lexus—delivered 249,445 vehicles in Canada in 2025, setting a new sales record for the Toyota Group.
A Promising Future
The new generation Toyota Tacoma excels across the board. The brand continues to innovate and refine its midsize pickup offering year after year, which suggests the Tacoma could shatter even more sales records in 2026. The model benefits from a well-structured lineup with numerous variants designed to meet the needs of all types of buyers.
The Toyota Tacoma truly checks all the boxes. Its size makes it agile enough for dense urban traffic, while its capabilities allow adventure seekers to escape into the great outdoors with confidence. The Tacoma once again proves that it remains a safe bet in the midsize pickup segment.
Jean-Sébastien Poudrier
